The Summit will cover many topics in panel discussions with industry leaders
(Panels are still subject to change)
- Taming the Machine: Improving Programmatic’s Performance – With more and more media being purchased via the programmatic channel – we are putting huge budgets in the hand of RTB “machines”. What are the new technologies that enables smarter media buying? How AI and machine learning can optimize it - and how can massive scale ad fraud be avoided?
- News from the Ad Fraud battle frontier – The battle against ad fraud has yet to be won. In recent years ad fraud caused significant damage to app publishers running UA campaigns, to advertisers and to the ad networks and agencies. But what doesn’t kill you – makes you stronger, and indeed the industry found new and promising solutions and techniques to prevent ad fraud – what are they, and how effective will they be in the long term?
- Interactive ads are the new Black – With Google announcement of playable ads and multiple option video ads, It seems that ad interactivity is now mainstream. Are these ad formats here to stay and we really found the most sticky element, or will users get used to them as they did to others? And what new forms of interactivity will come next? And lastly, what does it mean to the apps/games developers in terms of boosting their UA and monetization?
User Acquisition & Growth
- Getting top users without top dollars – Getting installs for your app is easy. But getting actual active users who stay – that’s a different story. What are the new methods to ensure that your user acquisition campaigns don’t yield empty installs? What kind of campaign works best for which types of app? Should you go CPI or CPA/E – and how can you fine tune to spend less and get more?
- Go East! But where exactly and how? - With western markets saturated, publishers are looking to grow in the east. But with very different economies such as Japan, China, Southeast Asia and many more, it seems there is no such thing as one “Asian apps market”. Which of these sub-markets are most ripe for western app and game publishers to go after? What is the growth expected and what are some recommended do’s and dont’s in these markets?
- Grow like a pro – A mobile growth strategy is key to any app developer and publisher. Aside of paid user acquisition, what are the ways in which an app can gain organic traction and beat typical growth figures? How can you harness social networks, influencers and other channels to escape the traditional UA loop?
Monetization & Games
- The hunt for the Leviathan (or the sardines flock) – The top game publishers earn the most revenue (if not all of it) by using in-app purchases and not advertising. How do they fine tune their in-app stores to both catch the few whales who spend the most, but also appeal to the larger majority of the more modest buyers? And what makes sense for the small and medium publishers, can they rely on in-app purchases monetization and stay above water?
- Affiliate marketing for apps – Affiliate marketing come come in handy for app publishers not just as another way to do user acquisition, but also as a source for a new stream of revenues. More affiliate networks are focusing on mobile, a platform that was considered problematic in the past - what are the challenges still facing that industry and how can app marketers and monetizers implement affiliate marketing in the most optimal way?
- Track me if you can - Tracking user's behavior paired with where they came for is important both to understand which channels and networks perform best, and also to monetize better according to purchasing patterns and offer a personalized game experience to retain users. What are the most important events to track? What is needed to tie in all the knots and turn individual events to actionable data?
Innovation, New Techs & Trends
- OM-GDPR! – With the new EU data protection rules as well as rising concerns for privacy, it seems the whole app ecosystem is bound to be disrupted. What are the implications for app developers, for ad networks and for the big players, and what would it mean in terms of advertisers ability to target the users they really want?
- Blockchain opportunities for adtech and the apps ecosystem – Many players in the adtech space are looking into Blockchain as the possible solution for some of the industry’s main problems namely ad fraud and transparency. Can Blockchain be the key to giving advertisers full transparency and keeping fraudsters away? Can it be the new glue that re-establishes the trust between all players in the industry?
- Investing in the next wave of app exits - Israel is home to some of the biggest app exits. Starting with two $1B acquisitions of Waze and Viber back in 2013/14 until the massive $4.4B of Playtika in 2016 and the $500M of Plarium in 2017. With such big success stories why do some Israeli investors still refrain from consumer facing apps startups? And what secret sauce do they look for, is it only about traction?