Panels List
Here are our panel topics for 2024:
The agenda will be published later on (See speakers here)
Gaming C-Levels Panel - The gaming industry experienced highs and lows in recent years - with an acquisitions boom, a crisis (covid) that made it grow and then decline, regulations on privacy and new technologies that may change everything we know. We gathered a group of C-Level execs from top game publishers to give us an eagle eye view of what they expect to happen in the near future to our ecosystem.
Grow like a Pro - What are the best ways to do UA in 2024? We'll speak with growth and UA experts about how to choose the right UA channels for your app/game, what should the balance be between organic and paid campaigns, how to match creatives to different target audiences, how to catch on trends and influencers and how to fine-tune UA to reach your LTV goals.
Monetization across Genres - The gaming industry saw a shift from hyper casual towards casual games (and hybrid casual on the way) - how do monetization patterns differ in these genres? What is the right balance between IAP and IAA for these genres, how to build a game economy that makes sense and the art of fine-tuning different purchase offers to different players.
Generative AI - Gen AI is evolving every day, with text, images & videos easily produced by AI. Companies are eager to adopt AI tools, yet not everyone is convinced they can truly be creative. What are the best uses today for Gen AI in our ecosystem - is it just text and images for campaigns or much more? Which fields do we expect it to enter in the near future? And what areas, if any, will stay in the human domain?
Metrics: The Next Generation - A lot has changed in classical attribution and metrics over the past years due to regulations and restrictions in both iOS and Android. We're seeing new and improved ways to gather precise and enriched metrics about user engagement with ads while maintaining the required privacy. What are the top metrics every marketer needs to gather? What are the new tools that platforms offer? And how to best utilize these metrics to improve your campaigns.
Strange New Markets - While most publishers are flocking to the US and Europe, there are some undiscovered markets awaiting for the brave ones. We'll have a chat with publishers who made it in less trivial markets such as MENA, SEA, India and more. What were the cultural and other differences that make these markets unique? How does UA and monetization look like in these markets - and which apps/games are more likely to succeed there.
Business Continuity in challenging times - The world was shaken a few times in recent years by events such as Covid, the Russia-Ukraine war and most recently the October.7 war in Israel. How did the games/apps/adtech ecosystem cope with these events? What were the effects on the market and on the employees? And what were the main lessons learned to ensure a company stability even in challenging times?
The agenda will be published later on (See speakers here)
Gaming C-Levels Panel - The gaming industry experienced highs and lows in recent years - with an acquisitions boom, a crisis (covid) that made it grow and then decline, regulations on privacy and new technologies that may change everything we know. We gathered a group of C-Level execs from top game publishers to give us an eagle eye view of what they expect to happen in the near future to our ecosystem.
Grow like a Pro - What are the best ways to do UA in 2024? We'll speak with growth and UA experts about how to choose the right UA channels for your app/game, what should the balance be between organic and paid campaigns, how to match creatives to different target audiences, how to catch on trends and influencers and how to fine-tune UA to reach your LTV goals.
Monetization across Genres - The gaming industry saw a shift from hyper casual towards casual games (and hybrid casual on the way) - how do monetization patterns differ in these genres? What is the right balance between IAP and IAA for these genres, how to build a game economy that makes sense and the art of fine-tuning different purchase offers to different players.
Generative AI - Gen AI is evolving every day, with text, images & videos easily produced by AI. Companies are eager to adopt AI tools, yet not everyone is convinced they can truly be creative. What are the best uses today for Gen AI in our ecosystem - is it just text and images for campaigns or much more? Which fields do we expect it to enter in the near future? And what areas, if any, will stay in the human domain?
Metrics: The Next Generation - A lot has changed in classical attribution and metrics over the past years due to regulations and restrictions in both iOS and Android. We're seeing new and improved ways to gather precise and enriched metrics about user engagement with ads while maintaining the required privacy. What are the top metrics every marketer needs to gather? What are the new tools that platforms offer? And how to best utilize these metrics to improve your campaigns.
Strange New Markets - While most publishers are flocking to the US and Europe, there are some undiscovered markets awaiting for the brave ones. We'll have a chat with publishers who made it in less trivial markets such as MENA, SEA, India and more. What were the cultural and other differences that make these markets unique? How does UA and monetization look like in these markets - and which apps/games are more likely to succeed there.
Business Continuity in challenging times - The world was shaken a few times in recent years by events such as Covid, the Russia-Ukraine war and most recently the October.7 war in Israel. How did the games/apps/adtech ecosystem cope with these events? What were the effects on the market and on the employees? And what were the main lessons learned to ensure a company stability even in challenging times?