8:00-9:00
|
Gathering and Networking
|
9:00-9:15
|
Intro and Welcome notes
Ofir Leitner, Founder, MobileMonday Tel Aviv |
9:15-9:40
|
Keynote: Driving Innovation in Mobile Development
Chiaren Cushing, Director of Business Development, Qualcomm |
9:40-10:05
|
Keynote: Mobile Ads Don't Need to Suck
Bruno Fernandez-Ruiz, VP of Personalization & Targeting, Yahoo! |
10:05-10:40
|
Opening Panel: The state of the mobile app economy - where mobile apps are headed?
Jason Bigler, Product Management Director, EMEA, Google
Wolfgang Petersen, Director Developer Relations Division, EMEA, Intel
Yannick Debaupte, Ecosystem and Developer Director Europe at Nokia
Luca Filigheddu, Developer Evangelist, BlackBerry
Beery Holstein, Product Design, IBM Worklight Mobile Platform, Worklight R&D Labs
|
10:40-11:00
|
Coffee Break and Networking
|
|
Mobile Innovation Track
Moderator: Ofir Leitner
|
Mobile Monetization Track
Moderator: Levi Shapiro
|
Mobile Dev&UX Track
|
11:00-
11:20
|
Track Keynote
Yannick Debaupte, Nokia |
Track Keynote
Jason Bigler, Google |
Growing in the digital world
Wolfgang Petersen, Intel |
11:20-
12:00
|
Panel: What do Investors want? The mobile startups that excite investors and those that don't
Izhar Shay,Canaan Partners
Jeff Robinson, Webtradex
Eden Shochat, Investor
Gigi Levi, Angel Investor
|
Panel: App Monetization from the big platforms perspective
Moderator: Ariel Hochstadt
Alon Paster, Google
Lany Sommers, BlackBerry
Jure Sustersic, Nokia
Corrado Tomassoni, PayPal
|
Panel: Development strategies in the new app ecosystem
Lior Yekoutieli, MoMoTLV, Nokia
Beery Holstein, IBM
Ran Haklai, uTest
Wolfgang Petersen, Intel
|
12:00-
12:20
|
Lessons learned from the mobile content industry
Andrew Bud, MEF
|
Monetization on mobile: much more than in-app purchasing
Corrado Tomassoni, PayPal | Cascades 101: Building Amazing User Interfaces for BlackBerry 10
Luca Filigheddu, BlackBerry
|
12:20-
12:40 |
This is how you do it! - Leading App-Entrepreneurs share their experiences on how to build a successful mobile startup
Participants will be disclosed soon
|
Israel App Economy: based on a survey of 100+ app developers
Ofir Leitner, MoMoTLV |
Cross platform mobile dev - from design to production
Beery Holstein, IBM Worklight |
12:40-
13:00
|
Latest monetization trends & The power of realtime advertising
Jana Sievers, Madvertise
|
Anticipatory Design - the mobile tech we haven’t yet discovered
Eric Reiss, FatDUX
|
13:00-14:00
|
Lunch and Networking
|
14:00-
14:15 |
Mobile in Japan
Daizo Nishitani, iMedia Japan
|
Mobile Games Distribution 2.0 - Why appstores aren't enough
Tim Koschella, AppLift |
The Real World - Mobile live monitoring & review analytics
Ran Haklai, uTest |
14:15-
14:45 |
Panel: Scouting in Israel - What do the big corporates look for?
Boaz Peer, Qualcomm
Lup Yuen Lee, SingTel
Guy Horowitz, Deutsche Telekom
|
Panel: Getting those users - user acquisition tips and tricks
Moderator: Tomer Chen
Vianney Settini, MobPartner
Daniel Brandt, BuzzCity
Jana Sievers, Madvertise |
Panel: The UX Factor - the key points to a great app UX
Moderator: Barak Danin, UXI
Eric Reiss, FatDUX
Thomas Sutton, Frog Design
More TBD soon |
14:45-
15:40
|
The Summit Startup Contest:
8 mobile startups
5 minutes pitch each
8 expert judges
|
15:40-16:00
|
Coffee Break
|
16:00-16:30
|
The Exit Club - 3 entrepreneurs who sold their startups talk about mobile entrepreneurship
Zohar Levkovitz, Co-Founder, Amobee (Acquired by SingTel)
Eran Shir, Head, Creative Innovation Center, Yahoo! (And Co-founder of Dapper)
Alon Atsmon, Founder & CEO, iOnRoad (Acquired by Harman)
Moderator: Andrew Bud, Chairman, MEF |
16:30-16:40
|
Startup contest winner announcement and Conclusion
Ofir Leitner, Founder, MobileMonday Tel Aviv |
