The agenda for 2026 will be revealed soon, but in the meantime here are the panel topics we'll have this year:
(ANd you can also check out our speakers list)
Staying Ahead of the Game: C-Level Panel
The gaming ecosystem is facing new challenges and discovering new opportunities at a faster pace than ever before. We gathered a group of C-Levels and GMs from top gaming companies to share how they view the changing ecosystem, and the best strategies executives can adopt to not just react to changes, but anticipate them and be ready when the tides hit.
Scaling Apps in the AI Era: A C-Level Perspective
The broader non-gaming apps ecosystem faces its own unique opportunities and challenges. From AI-powered experiences and subscription models to user retention, and global competition, app companies are redefining how they build and scale mobile businesses. In this C-Level panel, industry leaders will share their perspectives on the biggest trends shaping the app market, the strategic decisions driving growth, and how the app industry is evolving beyond the lessons learned from gaming.
The State of Mobile Games User Acquisition
The mobile games user acquisition landscape is evolving faster than ever, driven by advances in AI, changing privacy regulations, new ad formats, and shifting player behavior. In this panel, leading UA experts from top gaming companies will discuss the latest trends shaping the industry, what's working today across major acquisition channels, how measurement and creative strategies are evolving, and what's coming next.
Game Economy Redefined
Mobile gaming monetization is undergoing a major transformation, driven by the direct-to-consumer (D2C) revolution and the rapid adoption of Gen AI. From new approaches to in-game economies and player engagement to alternative payment channels, personalized offers, and AI-powered monetization optimization, studios are rethinking how they create long-term value from (and for) their players. This panel will explore the latest trends, opportunities, and challenges in the new monetization scene.
Advanced uses of AI for Games and Apps
AI is rapidly changing how mobile games are created, operated, and monetized. This panel explores the most impactful applications of AI across game development, content creation, live operations, personalization, player engagement, and monetization. We’ll discuss what is delivering real business value today, where AI is still overhyped, and how mobile game companies can build an effective AI strategy for the next generation of games.
Growing Games from Scratch
For established game publishers, user acquisition is a highly optimized, data-driven machine powered by large budgets, mature analytics, and years of accumulated expertise. But what does user acquisition look like for an early-stage game studio with limited resources, no historical data, and a game that has yet to prove itself? In this panel we'll hear from founders and CEOs of up-and-coming game studios about their UA playbook and some of the best practices they used to surpass the "noise" in the app stores.
Brands, IP & Monetization in Mobile Games
Brands and IP have become powerful growth and monetization tools in mobile gaming—but how much value do they really create? This panel explores how licensed characters, entertainment franchises, and brand collaborations impact player acquisition, engagement, retention, and in-game spending. We’ll discuss the economics of IP licensing, the monetization opportunities and challenges, and whether recognizable brands can deliver sustainable revenue—or simply a short-term boost.
Multi team effort to win a successful retargeting activity
Retargeting has evolved into a critical strategy for maximizing user value, requiring seamless collaboration across multiple teams. This panel brings together retargeting experts to discuss how retargeting is being redefined in today’s ecosystem. From aligning UA and RT strategies, to leveraging behavioral insights from BI, to coordinating creative approaches tailored for re-engagement—each function plays a vital role in driving performance. Panelists will share real-world experiences, key challenges, and actionable advice for building an integrated retargeting strategy that delivers measurable impact.
Israel Mobile Summit is organized by Mobile Summits (LeitnerCorp Ltd.)