Panels List
Here are our panel topics for 2023:
State of the UA: Best Ad Formats, Creatives and Channel for successful User Acquisition
The ever-growing competition on users' attention span requires constant adaptation to new ad formats and new creatives. What are the best performing ad formats and in which platforms? Which creatives work best these days, and which have burned out? How do you build creatives that on one hand will look instantly appealing, but on the other hand will be true to the advertised game or product? And how can you constantly and quickly adapt the right channel, format and creative for your audience.
Can I SKAN your badge?... Privacy vs. Attribution
Since the introduction of ATT (App Tracking Transparency) by Apple, advertisers have been struggling to get user-level data. This made the ads tracking/attribution almost impossible - but with SKAN (SKAdNetwork) you can get some measurement done without compromising users' privacy. In this panel we'll discuss what are the new cutting-edge way to get useful data from SKAN, and especially the latest version SKAN 4.0 in order to improve ad placements and performance, and what we should expect with Android's new Privacy Sandbox.
User Retention is the new UA
Getting users can be quite difficult and ever more expensive, which leads publishers to double down on user retention efforts. We'll take an overall look at all aspects of retention: from getting your ads right so they don't bring the wrong audience, through having great self-explanatory UX that doesn't confuse users, to the various methods you can use to detect and prevent churn. We'll discuss customized offers, experiences, communication and pricing as well as building a player journey for each retention goal.
Go Organic or go Titanic!
It seems that publishers never had a harder time at paid UA - the growing costs, increasing privacy regulations that affect attribution and even a worldwide recession... Which is why organic UA is taking another step to the center of the stage. We'll discuss all the ways publishers can attract users without hefty budgets - starting with the latest at ASO optimization practices, obtaining viral effects at social networks via influencers or smart creatives/gamification and amplifying word of mouth of happy users.
Staying ahead of the game: Monetization in a complex market
The current world recession poses challenges to the classic monetization models - while some rely on revenue streams from advertisers (via in-game ads), some rely on revenue streams from users (via subscriptions, in-app purchases) and some use a hybrid model and rely on both. How can publishers fine-tune their monetization model to adapt to the market situation? And how can they predict if the recession's impact will be heavier on their users or on their advertisers? How can they give users and advertisers better value for their money? And will we see a better lasting understanding of monetization now that everyone has to dig deep to survive?
We are the AI Generation - Gen AI in games and Ads
This panel explores the use of Generative AI in mobile gaming and advertising. Panelists will discuss how generative AI is transforming the gaming experience through personalized content and enhanced player engagement, as well as how it is being used in advertising to optimize ad targeting and creative development. The panel brings together experts from both industries to provide valuable insights into the future of generative AI and its impact on mobile gaming and advertising (This abstract was written by an AI!)
C-Level / Founders panel
We gathered a group of senior execs from leading mobile companies to discuss what happened with the ecosystem since covid and what's expected in the next few years. Will the consolidation trend we've seen continue into 2024 and beyond? Should we expect more layoffs and down rounds, and what will be the effect on the ecosystem? Will we see a post-post-covid recovery for the games industry? And what can companies do to manage their risks to survive and even succeed during the next few years?
How to win the Cyber Game
Cyber-attacks are getting more common than ever, and they don't skip mobile apps and games. What are the different dangers that app/games publishers should be aware of? How deep can hackers, cheaters and fraudsters get into your game? What methods do they use and what are the effects of such attacks on user retention, virtual economy and other aspects, and most importantly what are some of the must do in order to make the app or game safe for everyone.
State of the UA: Best Ad Formats, Creatives and Channel for successful User Acquisition
The ever-growing competition on users' attention span requires constant adaptation to new ad formats and new creatives. What are the best performing ad formats and in which platforms? Which creatives work best these days, and which have burned out? How do you build creatives that on one hand will look instantly appealing, but on the other hand will be true to the advertised game or product? And how can you constantly and quickly adapt the right channel, format and creative for your audience.
Can I SKAN your badge?... Privacy vs. Attribution
Since the introduction of ATT (App Tracking Transparency) by Apple, advertisers have been struggling to get user-level data. This made the ads tracking/attribution almost impossible - but with SKAN (SKAdNetwork) you can get some measurement done without compromising users' privacy. In this panel we'll discuss what are the new cutting-edge way to get useful data from SKAN, and especially the latest version SKAN 4.0 in order to improve ad placements and performance, and what we should expect with Android's new Privacy Sandbox.
User Retention is the new UA
Getting users can be quite difficult and ever more expensive, which leads publishers to double down on user retention efforts. We'll take an overall look at all aspects of retention: from getting your ads right so they don't bring the wrong audience, through having great self-explanatory UX that doesn't confuse users, to the various methods you can use to detect and prevent churn. We'll discuss customized offers, experiences, communication and pricing as well as building a player journey for each retention goal.
Go Organic or go Titanic!
It seems that publishers never had a harder time at paid UA - the growing costs, increasing privacy regulations that affect attribution and even a worldwide recession... Which is why organic UA is taking another step to the center of the stage. We'll discuss all the ways publishers can attract users without hefty budgets - starting with the latest at ASO optimization practices, obtaining viral effects at social networks via influencers or smart creatives/gamification and amplifying word of mouth of happy users.
Staying ahead of the game: Monetization in a complex market
The current world recession poses challenges to the classic monetization models - while some rely on revenue streams from advertisers (via in-game ads), some rely on revenue streams from users (via subscriptions, in-app purchases) and some use a hybrid model and rely on both. How can publishers fine-tune their monetization model to adapt to the market situation? And how can they predict if the recession's impact will be heavier on their users or on their advertisers? How can they give users and advertisers better value for their money? And will we see a better lasting understanding of monetization now that everyone has to dig deep to survive?
We are the AI Generation - Gen AI in games and Ads
This panel explores the use of Generative AI in mobile gaming and advertising. Panelists will discuss how generative AI is transforming the gaming experience through personalized content and enhanced player engagement, as well as how it is being used in advertising to optimize ad targeting and creative development. The panel brings together experts from both industries to provide valuable insights into the future of generative AI and its impact on mobile gaming and advertising (This abstract was written by an AI!)
C-Level / Founders panel
We gathered a group of senior execs from leading mobile companies to discuss what happened with the ecosystem since covid and what's expected in the next few years. Will the consolidation trend we've seen continue into 2024 and beyond? Should we expect more layoffs and down rounds, and what will be the effect on the ecosystem? Will we see a post-post-covid recovery for the games industry? And what can companies do to manage their risks to survive and even succeed during the next few years?
How to win the Cyber Game
Cyber-attacks are getting more common than ever, and they don't skip mobile apps and games. What are the different dangers that app/games publishers should be aware of? How deep can hackers, cheaters and fraudsters get into your game? What methods do they use and what are the effects of such attacks on user retention, virtual economy and other aspects, and most importantly what are some of the must do in order to make the app or game safe for everyone.