Panels List
Here are our panel topics for 2024:
The agenda will be published later on (See speakers here)
Gaming C-Levels Panel - The gaming industry experienced highs and lows in recent years - with an acquisitions boom, a crisis (covid) that made it grow and then decline, regulations on privacy and new technologies that may change everything we know. We gathered a group of C-Level execs from top game publishers to give us an eagle eye view of what they expect to happen in the near future to our ecosystem.
Grow like a Pro - What are the best ways to do UA in 2024? We'll speak with growth and UA experts about how to choose the right UA channels for your app/game, what should the balance be between organic and paid campaigns, how to match creatives to different target audiences, how to catch on trends and influencers and how to fine-tune UA to reach your LTV goals.
Product, Monetization, LiveOps: The Holy Trinity of Mobile Success - Unleash the full potential of your mobile game. This panel dives deep with industry veterans in product, monetization and LiveOps. Discover how to forge a captivating product, implement hybrid monetization and fuel engagement and revenues, through segmented LiveOps. Learn how this holy trinity unlocks sustainable success and discover where and when to use all three.
Generative AI - Gen AI is evolving every day, with text, images & videos easily produced by AI. Companies are eager to adopt AI tools, yet not everyone is convinced they can truly be creative. What are the best uses today for Gen AI in our ecosystem - is it just text and images for campaigns or much more? Which fields do we expect it to enter in the near future? And what areas, if any, will stay in the human domain?
Strange New Markets - While most publishers are flocking to the US and Europe, there are some undiscovered markets awaiting for the brave ones. We'll have a chat with publishers who made it in less trivial markets such as MENA, SEA, India and more. What were the cultural and other differences that make these markets unique? How does UA and monetization look like in these markets - and which apps/games are more likely to succeed there.
Possible additional topics (Not confirmed yet):
New Games UA - Established game brands have already a working UA methodology - but what about completely new games? Starting from scratch is much more difficult. In this panel we'll hear from companies launching their very first game as well as established companies who launched a new game what does it take to lift such campaign off the ground, how to fine-tune them and what are the dos and don'ts that publishers must follow.
Maximizing LTV and Retention - Getting users to download your app/game is just the beginning. Now that they're here, what can you do to keep them and to sell them relevant items or upgrades? We will talk about how to communicate with users in the best timing, via the best channel and with the most fine-tuned personalized message and offering. How to upsell and keep users happy based on user behavior and how to make an accurate segmentation of your users - all resulting in increasing value to you and your user.
Metrics: The Next Generation - A lot has changed in classical attribution and metrics over the past years due to regulations and restrictions in both iOS and Android. We're seeing new and improved ways to gather precise and enriched metrics about user engagement with ads while maintaining the required privacy. What are the top metrics every marketer needs to gather? What are the new tools that platforms offer? And how to best utilize these metrics to improve your campaigns.
Business Continuity in challenging times - The world was shaken a few times in recent years by events such as Covid, the Russia-Ukraine war and most recently the October.7 war in Israel. How did the games/apps/adtech ecosystem cope with these events? What were the effects on the market and on the employees? And what were the main lessons learned to ensure a company stability even in challenging times?
The agenda will be published later on (See speakers here)
Gaming C-Levels Panel - The gaming industry experienced highs and lows in recent years - with an acquisitions boom, a crisis (covid) that made it grow and then decline, regulations on privacy and new technologies that may change everything we know. We gathered a group of C-Level execs from top game publishers to give us an eagle eye view of what they expect to happen in the near future to our ecosystem.
Grow like a Pro - What are the best ways to do UA in 2024? We'll speak with growth and UA experts about how to choose the right UA channels for your app/game, what should the balance be between organic and paid campaigns, how to match creatives to different target audiences, how to catch on trends and influencers and how to fine-tune UA to reach your LTV goals.
Product, Monetization, LiveOps: The Holy Trinity of Mobile Success - Unleash the full potential of your mobile game. This panel dives deep with industry veterans in product, monetization and LiveOps. Discover how to forge a captivating product, implement hybrid monetization and fuel engagement and revenues, through segmented LiveOps. Learn how this holy trinity unlocks sustainable success and discover where and when to use all three.
Generative AI - Gen AI is evolving every day, with text, images & videos easily produced by AI. Companies are eager to adopt AI tools, yet not everyone is convinced they can truly be creative. What are the best uses today for Gen AI in our ecosystem - is it just text and images for campaigns or much more? Which fields do we expect it to enter in the near future? And what areas, if any, will stay in the human domain?
Strange New Markets - While most publishers are flocking to the US and Europe, there are some undiscovered markets awaiting for the brave ones. We'll have a chat with publishers who made it in less trivial markets such as MENA, SEA, India and more. What were the cultural and other differences that make these markets unique? How does UA and monetization look like in these markets - and which apps/games are more likely to succeed there.
Possible additional topics (Not confirmed yet):
New Games UA - Established game brands have already a working UA methodology - but what about completely new games? Starting from scratch is much more difficult. In this panel we'll hear from companies launching their very first game as well as established companies who launched a new game what does it take to lift such campaign off the ground, how to fine-tune them and what are the dos and don'ts that publishers must follow.
Maximizing LTV and Retention - Getting users to download your app/game is just the beginning. Now that they're here, what can you do to keep them and to sell them relevant items or upgrades? We will talk about how to communicate with users in the best timing, via the best channel and with the most fine-tuned personalized message and offering. How to upsell and keep users happy based on user behavior and how to make an accurate segmentation of your users - all resulting in increasing value to you and your user.
Metrics: The Next Generation - A lot has changed in classical attribution and metrics over the past years due to regulations and restrictions in both iOS and Android. We're seeing new and improved ways to gather precise and enriched metrics about user engagement with ads while maintaining the required privacy. What are the top metrics every marketer needs to gather? What are the new tools that platforms offer? And how to best utilize these metrics to improve your campaigns.
Business Continuity in challenging times - The world was shaken a few times in recent years by events such as Covid, the Russia-Ukraine war and most recently the October.7 war in Israel. How did the games/apps/adtech ecosystem cope with these events? What were the effects on the market and on the employees? And what were the main lessons learned to ensure a company stability even in challenging times?