Israel Mobile Summit 2014 Agenda

Also check out the speakers profile!

9:00 - 9:15

9:15 - 9:40

9:40 - 10:05

10:05 - 10:30

​Intro and Welcome
Ofir Leitner, Founder, Mobile Monday Tel Aviv

Build, Grow and monetize your mobile Apps with Facebook
Julien Codorniou, Facebook

A month after F8, join Julien Codorniou, Head of Platform Partnership EMEA at Facebook, for a presentation on the state of the Facebook platform and discover how the fastest growing mobile companies are using Facebook to build, grow and monetize their applications.

Five common mistakes made in marketing freemium apps
Eric Seufert, Wooga Games

This presentation will identify five common mistakes made in the marketing of freemium mobile apps, most of which ignore the peculiarities of freemium and borrow legacy tactics from desktop web marketing. This presentation isn't technical and is geared towards product managers and user acquisition specialists working at freemium app developers. Attendees will gain perspective on some of the important aspects of freemium that must be treated differently than premium apps or desktop applications with respect to marketing and user acquisition.

Capturing Users
Volker Hirsch, OysterCrowd

This session will highlight elements necessary to build up your user base for a service/product/platform. Best practices will be given from my time as Chief Strategy Officer at Scoreloop, a cross-platfrom mobile gaming SDK which today boasts more than 25,000 developers and more than 450m users on their platform. What worked and what didn't..

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11:00 - 11:20

11:20 - 12:00

12:00 - 12:15

12:15 - 12:30

12:30 - 12:45

12:45 - 13:00

Innovation Track
Hall 7

Track Keynote: 
The journey from 1M to 100M+ downloads of our mobile App
Yuval Ben-Itzhak, AVG

Entrepreneurs Panel
Omri Moran, KitLocate
Barak Hachamov, Samba.me
Yuval Ben-Itzhak, AVG
Alban Sayag, Wingit

Moderated by: Shira Abel

Mobile business: creating value in the virtual and physical world

Daniel Cohen, Carmel Ventures

Investors Panel
Nimrod Kozlovsky, JVP
Rami Bracha, Pitango
Jouko Ahvenainen, GrowVC

Moderated by: Jari Tammisto

Monetization Track
Hall 11

Track Keynote: 
Payments & Commerce in the age of mobile and wearables
Corrado Tomassoni, PayPal

Mobile Advertising Panel
Aryeh Altshul, HasOffers
Ron Brightman, Performance Rev.
Noya Polliack, AVG
Elad Natanson, Appnext

Moderator: Omri Barnes, StartApp

Introducing Facebook's Audience 
Network
Phil Hewinson, Facebook

How the Top 50 Apps Make Monetization Work
Mike Hines, Amazon

The Mobile Advertising Challenge
Dror Yosef, StartApp

Global Insights into the App Economy
Grant Lee, App Annie

Dev&UX Track
Hall 10

Track Keynote: Unlocking Opportunities with Intel Architecture
Wolfgang Petersen, Intel

Facebook Partner Panel
Nir Pochter, Lightricks
Yovav Meidad, Tranzmate
Roi Fishman, LuckyFish

Moderator: Estelle Fumé, Facebook

Track Keynote: Delight your Users - How to “Integrate” users with your SDLC
Ran Haklai, Applause

Cheaper, Faster, Easier, Better: Building mobile apps with Parse
Ali Parr, Facebook

Panel: The Age of APIs
Tim Messerschmidt, PayPal
Assaf Elias, Applause
Irit Rapaport, Gryphonet
Lisa Lang, Twilio

Moderated by: Moran Halevi

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13:00 - 14:00

LUNCH AND NETWORKING

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14:00 - 14:10

14:10 -14:20

14:20 - 14:50

Being Featured By Apple: Numbers and Lessons Learned
Yuval Kaminka, JoyTunes

Going East Panel
Irad Dor, SingTel
Kartik Mehta, Vserv.mobi
Levi Shapiro, Glidetalk

Moderator: Kim Arazi

How to Monetize the 97%
Omri Halamish, ironSource

Beyond the Banner: Guarantee a Clean and Safe User Experience
Amnon Siev, CEO, GeoEdge

Panel: Beyond User Acquisition 
Mike Hines, Amazon
Oren Kaniel, AppsFlyer
Raj Aggarwal, Localytics
Chen Levanon, ClicksMob

Moderated by: Nimrod Kozlovski

Choosing the right mobile technology for your gaming/gambling app
Aviram Eisenberg, Ignite

Game Publishers Panel
Rami Segal, DragonPlay
Doron Kagan, Deemedya
Björn Bergstein, Tivola

Moderator:
Leonard Frankel, Plarium

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14:45 - 15:45

15:45 - 16:00

16:00 - 16:30

16:30 - 16:40

Startup Competition - 6 mobile startups - 5 minutes each
Breezometer, Compoze, Drupe, Feedsme, Screemo, Voiceitt

COFFEE AND NETWORKING

Closing Panel - The exit club
3 entrepreneurs that sold their startups in untypical exits, talk about the mobile apps ecpsystem

Gilad Hellerman, Ajillion (Acquired by Crossrider)
Yigael Berger, Appixia (Acquired by Wix)
Omri Moran, KitLocate (Acquired by Yandex)

Moderator: Yaniv Feldman, GeekTime

Startup contest winner announcement and conclusion
Ofir Leitner, Founder, MobileMonday Tel Aviv