Israel Mobile Summit 2014 Agenda
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9:00 - 9:15
9:15 - 9:40
9:40 - 10:05
10:05 - 10:30
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Intro and Welcome
Ofir Leitner, Founder, Mobile Monday Tel Aviv Build, Grow and monetize your mobile Apps with Facebook
Julien Codorniou, Facebook A month after F8, join Julien Codorniou, Head of Platform Partnership EMEA at Facebook, for a presentation on the state of the Facebook platform and discover how the fastest growing mobile companies are using Facebook to build, grow and monetize their applications. Five common mistakes made in marketing freemium apps
Eric Seufert, Wooga Games This presentation will identify five common mistakes made in the marketing of freemium mobile apps, most of which ignore the peculiarities of freemium and borrow legacy tactics from desktop web marketing. This presentation isn't technical and is geared towards product managers and user acquisition specialists working at freemium app developers. Attendees will gain perspective on some of the important aspects of freemium that must be treated differently than premium apps or desktop applications with respect to marketing and user acquisition. Capturing Users
Volker Hirsch, OysterCrowd This session will highlight elements necessary to build up your user base for a service/product/platform. Best practices will be given from my time as Chief Strategy Officer at Scoreloop, a cross-platfrom mobile gaming SDK which today boasts more than 25,000 developers and more than 450m users on their platform. What worked and what didn't.. |
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11:00 - 11:20 11:20 - 12:00
12:00 - 12:15
12:15 - 12:30
12:30 - 12:45
12:45 - 13:00
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Innovation Track
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Monetization Track
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Dev&UX Track
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13:00 - 14:00
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LUNCH AND NETWORKING
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14:00 - 14:10
14:10 -14:20
14:20 - 14:50
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Being Featured By Apple: Numbers and Lessons Learned
Yuval Kaminka, JoyTunes Going East Panel
Irad Dor, SingTel Kartik Mehta, Vserv.mobi Levi Shapiro, Glidetalk Moderator: Kim Arazi |
How to Monetize the 97%
Omri Halamish, ironSource Beyond the Banner: Guarantee a Clean and Safe User Experience
Amnon Siev, CEO, GeoEdge Panel: Beyond User Acquisition
Mike Hines, Amazon Oren Kaniel, AppsFlyer Raj Aggarwal, Localytics Chen Levanon, ClicksMob Moderated by: Nimrod Kozlovski |
Choosing the right mobile technology for your gaming/gambling app
Aviram Eisenberg, Ignite Game Publishers Panel Rami Segal, DragonPlay Doron Kagan, Deemedya Björn Bergstein, Tivola Moderator: Leonard Frankel, Plarium |
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14:45 - 15:45
15:45 - 16:00
16:00 - 16:30
16:30 - 16:40
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Startup Competition - 6 mobile startups - 5 minutes each
Breezometer, Compoze, Drupe, Feedsme, Screemo, Voiceitt COFFEE AND NETWORKING
Closing Panel - The exit club
3 entrepreneurs that sold their startups in untypical exits, talk about the mobile apps ecpsystem Gilad Hellerman, Ajillion (Acquired by Crossrider) Yigael Berger, Appixia (Acquired by Wix) Omri Moran, KitLocate (Acquired by Yandex) Moderator: Yaniv Feldman, GeekTime Startup contest winner announcement and conclusion
Ofir Leitner, Founder, MobileMonday Tel Aviv |