ISRAEL MOBILE SUMMIT 2022
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Israel Mobile Summit 2014 Agenda

Also check out the speakers profile!
9:00 - 9:15

9:15 - 9:40





9:40 - 10:05







10:05 - 10:30
​Intro and Welcome
Ofir Leitner, Founder, Mobile Monday Tel Aviv
Build, Grow and monetize your mobile Apps with Facebook
Julien Codorniou, Facebook

A month after F8, join Julien Codorniou, Head of Platform Partnership EMEA at Facebook, for a presentation on the state of the Facebook platform and discover how the fastest growing mobile companies are using Facebook to build, grow and monetize their applications.
Five common mistakes made in marketing freemium apps
Eric Seufert, Wooga Games

This presentation will identify five common mistakes made in the marketing of freemium mobile apps, most of which ignore the peculiarities of freemium and borrow legacy tactics from desktop web marketing. This presentation isn't technical and is geared towards product managers and user acquisition specialists working at freemium app developers. Attendees will gain perspective on some of the important aspects of freemium that must be treated differently than premium apps or desktop applications with respect to marketing and user acquisition.
Capturing Users
Volker Hirsch, OysterCrowd

This session will highlight elements necessary to build up your user base for a service/product/platform. Best practices will be given from my time as Chief Strategy Officer at Scoreloop, a cross-platfrom mobile gaming SDK which today boasts more than 25,000 developers and more than 450m users on their platform. What worked and what didn't..




11:00 - 11:20




11:20 - 12:00






12:00 - 12:15





12:15 - 12:30

12:30 - 12:45


12:45 - 13:00

Innovation Track
Hall 7


Track Keynote: 
The journey from 1M to 100M+ downloads of our mobile App
Yuval Ben-Itzhak, AVG
Entrepreneurs Panel
Omri Moran, KitLocate
Barak Hachamov, Samba.me
Yuval Ben-Itzhak, AVG
Alban Sayag, Wingit

Moderated by: Shira Abel
Mobile business: creating value in the virtual and physical world

Daniel Cohen, Carmel Ventures





Investors Panel
Nimrod Kozlovsky, JVP
Rami Bracha, Pitango
Jouko Ahvenainen, GrowVC

Moderated by: Jari Tammisto




Monetization Track
Hall 11


Track Keynote: 
Payments & Commerce in the age of mobile and wearables
Corrado Tomassoni, PayPal
Mobile Advertising Panel
Aryeh Altshul, HasOffers
Ron Brightman, Performance Rev.
Noya Polliack, AVG
Elad Natanson, Appnext

Moderator: Omri Barnes, StartApp
Introducing Facebook's Audience 
Network
Phil Hewinson, Facebook



How the Top 50 Apps Make Monetization Work
Mike Hines, Amazon
The Mobile Advertising Challenge
Dror Yosef, StartApp
Global Insights into the App Economy
Grant Lee, App Annie

Dev&UX Track
Hall 10


Track Keynote: Unlocking Opportunities with Intel Architecture
Wolfgang Petersen, Intel
Facebook Partner Panel
Nir Pochter, Lightricks
Yovav Meidad, Tranzmate
Roi Fishman, LuckyFish

Moderator: Estelle Fumé, Facebook
Track Keynote: Delight your Users - How to “Integrate” users with your SDLC
Ran Haklai, Applause
Cheaper, Faster, Easier, Better: Building mobile apps with Parse
Ali Parr, Facebook
Panel: The Age of APIs
Tim Messerschmidt, PayPal
Assaf Elias, Applause
Irit Rapaport, Gryphonet
Lisa Lang, Twilio

Moderated by: Moran Halevi




13:00 - 14:00
LUNCH AND NETWORKING

14:00 - 14:10

14:10 -14:20


14:20 - 14:50
Being Featured By Apple: Numbers and Lessons Learned
Yuval Kaminka, JoyTunes




Going East Panel
Irad Dor, SingTel
Kartik Mehta, Vserv.mobi
Levi Shapiro, Glidetalk

Moderator: Kim Arazi
How to Monetize the 97%
Omri Halamish, ironSource
Beyond the Banner: Guarantee a Clean and Safe User Experience
Amnon Siev, CEO, GeoEdge
Panel: Beyond User Acquisition 
Mike Hines, Amazon
Oren Kaniel, AppsFlyer
Raj Aggarwal, Localytics
Chen Levanon, ClicksMob

Moderated by: Nimrod Kozlovski
Choosing the right mobile technology for your gaming/gambling app
Aviram Eisenberg, Ignite


Game Publishers Panel

Rami Segal, DragonPlay
Doron Kagan, Deemedya
Björn Bergstein, Tivola

Moderator:
Leonard Frankel, Plarium

14:45 - 15:45
15:45 - 16:00

16:00 - 16:30








16:30 - 16:40
Startup Competition - 6 mobile startups - 5 minutes each
Breezometer, Compoze, Drupe, Feedsme, Screemo, Voiceitt
COFFEE AND NETWORKING

Closing Panel - The exit club
3 entrepreneurs that sold their startups in untypical exits, talk about the mobile apps ecpsystem

Gilad Hellerman, Ajillion (Acquired by Crossrider)
Yigael Berger, Appixia (Acquired by Wix)
Omri Moran, KitLocate (Acquired by Yandex)

Moderator: Yaniv Feldman, GeekTime
Startup contest winner announcement and conclusion
Ofir Leitner, Founder, MobileMonday Tel Aviv
Israel Mobile Summit 2022 is a part of Israel Mobile Week

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  • Home
  • Program
    • Speakers
    • Agenda
    • Panels
    • Tracks
    • 1x1 Meetings
    • Side Events
    • Startups
  • Sponsors
  • Attendees
  • Venue
  • Contact
  • Past Events
    • IMS LIVE 2021 >
      • Sponsors 2021
      • Agenda 2021
      • Speakers 2021
    • HMS LIVE 2021
    • HMS LIVE 2020
    • Israel Mobile Summit 2019 >
      • Speakers 2019
      • Agenda 2019
      • Startups 2019
      • Sponsors-2019
      • Expo 2019
    • Israel Mobile Summit 2018 >
      • Sponsors2018
      • Speakers 2018
      • Agenda 2018
      • Exhibition 2018
      • Startups 2018
    • Madrid Mobile Summit 2018
    • Israel Mobile Summit 2017 >
      • Speakers 2017
      • Agenda 2017
      • Sponsors 2017
      • Startups 2017
    • Madrid Mobile Summit 2017
    • Israel Mobile Summit 2016 >
      • Speakers 2016
      • Agenda 2016
      • Sponsors 2016
      • Startups 2016
    • MMSummit 2016 >
      • Speakers MMS2016
      • Agenda MMS2016
      • Sponsors MMS2016
    • Israel Mobile Summit 2015 >
      • Speakers 2015
      • Agenda 2015
      • Sponsors 2015
      • Startups 2015
    • MMSummit 2015 >
      • Speakers MMS2015
      • Agenda MMS2015
      • Sponsors MMS2015
      • Startups MMS2015
    • Israel Mobile Summit 2014 >
      • Speakers 2014
      • Agenda 2014
      • Sponsors 2014
      • Startup Contest
    • MMSummit 2014
    • Israel Mobile Summit 2013
    • MMSummit 2013
    • Israel Mobile Summit 2012
    • MMSummit 2012
    • Israel Mobile Summit 2011